McDonald's hasactually submitted for 10 brand-new hallmark applications with the objective of structure a "virtual diningestablishment including real and virtual items."
Key Takeaways
- McDonald's appears to be preparing for a relocation into the Metaverse. It's submitted a series of patents associated to virtual items.
- The quick food chain has justrecently embraced NFTs and revealed interest in the crypto area.
- Many other significant business and brandnames have gotin the NFT and Metaverse areas in current months.
McDonald’s might be the next significant business to getin the Metaverse.
McDonald’s Files Virtual Goods Patents
It looks like McDonald’s might be preparing to make a huge Metaverse play.
Recent hallmark applications from the quick food chain recommend that the business has its sights set on NFTs and virtual worlds. The company submitted the applications with the U.S. Patent and Trademark Office on Feb. 4, as highlighted in a Wednesday tweet by hallmark lawyer Josh Gerben.
According to the filings, McDonald’s hasactually used for hallmarks for its own virtual food and drinks, as well as “downloadable multimedia files including artwork, text, audio and video files and non-fungible tokens.” Additionally, it’s used to have its own intellectual home covering “entertainment services,” particularly real-world and virtual shows and occasions. One of the filings is for “operating a virtual diningestablishment including real and virtual products, operating a virtual diningestablishment online including house shipment.”
While the hallmark applications are a huge sign of the diningestablishment chain’s interest in the Metaverse, the business hasactually been engaged in the crypto area for numerous months now. Last week, it prepared an NFT display honoring the Lunar New Year, and in October it revealed an NFT marking the 40th anniversary of the McRib hamburger.
The diningestablishment’s social media group has likewise endedupbeing significantly engaged in crypto conversations on Twitter in current weeks. “how are you doing individuals who run crypto twitter accounts,” the business’s authorities account tweeted on Jan. 24, hours after the market suffered a high decrease.
McDonald’s isn’t the veryfirst significant business to program clear interest in the Metaverse. Other international companies like Adidas, Nike, Coca-Cola, and Visa have accepted NFTs and the Metaverse to differing degrees in current months, with Adidas embracing its own Bored Ape Yacht Club NFT as part of a marketing push called “Into the Metaverse.” But the greatest relocation of all hasactually come from Facebook, now understood as Meta. Announcing the business’s rebrand in October 2021, Mark Zuckerberg stated that the company would be rotating “to bring the Metaverse to life.” As NFTs and the Metaverse continue to draw interest, it’s mostlikely that more huge business will be looking to follow Zuckerberg and Ronald McDonald’s lead.
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